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Longines: Elegance, tradition and performance
Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance.With many years of experience as a timekeeper for world championships in sport or as a partner of international sports federations, Longines – famous for the elegance of its timepieces – is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products.
SINCE 1832
190th Anniversary | Longines
Without a doubt, Longines is a watchmaking brand with a strong tradition. This is the inexorable result of a long, continuous and rich history. This 190-year history brought the brand to the pinnacle of watchmaking, which is expressed today in the LONGINES MASTER COLLECTION.
LONGINES COLLECTIONS
HydroConquest XXII Commonwealth Games
As the Official Partner and Timekeeper of the 2022 Commonwealth Games, Longines presents the HYDROCONQUEST XXII COMMONWEALTH GAMES. This exclusive edition, limited to 2,022 pieces, celebrates one of the world’s greatest sporting events, which sees athletes from over 70 Commonwealth nations and territories compete against each other.
Longines Spirit Zulu Time
Driven by the winged hourglass brand's rich heritage, the LONGINES SPIRIT collection is beginning a new chapter to add to its history, with the LONGINES SPIRIT ZULU TIME. Featuring multiple time zones, this timepiece is a continuation of Longines’ precision instruments worn by the world’s greatest pioneers on their legendary exploits. The LONGINES SPIRIT ZULU TIME celebrates the mindset of these heroes, embodies the sense of adventure that modern explorers possess and harks back to the pioneering role that the brand played in developing watches with multiple time zones.
The Longines Spirit Pioneer Edition
Longines adds to its Longines Spirit collection a new Grade 5 titanium chronograph, intended for the brand’s most popular outlets. The lightweight piece is presented on a black synthetic strap with neon green stitching that matches the matt black dial’s hands and Arabic numerals, which are coated in Super-LumiNova® for optimal visibility. The 42.00 mm titanium case houses an exclusive COSC-certified automatic movement (L688.4) with a silicon balance-spring. The caseback is engraved with the words “PIONEER EDITION”.
Longines Ultra-Chron
Longines is launching a new model that is more accurate than a chronometer: The new LONGINES ULTRA-CHRON, ticking at 10 beats a second. The new high-frequency movement guarantees higher precision and profits from Longines’ rich heritage of producing high-beat movements for over 100 years. Inspired by the original Longines Ultra-Chron Diver of 1968, the new model reflects the iconic design codes of its ancestor and is highly resistant to shocks, scratches and water pressure.
WHY LONGINES?
WATCHMAKING MASTERS
If you buy a Longines watch, you’re investing in a timepiece crafted by some of the best artisans in the world. All Longines watches are made in Switzerland, the epicentre of fine watchmaking for nearly four centuries.
CERTIFICATE OF AUTHENTICITY
Longines has recorded the serial number of every one of its watches since 1867. On request, the company can provide a Certificate of Authenticity and an “Extract from the Archives” giving information about any timepiece it has ever made.
PRICE & QUALITY
Because Longines uses watch movements supplied by Swiss calibre-makers ETA (whose history dates back to 1856), its timepieces hit the sweet spot between the quality you expect from Switzerland, and a price you can afford.
EXTENDED WARRANTY ON ALL AUTOMATIC WATCHES
In its ongoing quest for excellence and a desire to provide high-quality services to its customers, Longines has extended warranty for all of their automatic models to five years. The new 5-year warranty came into effect on August 1st 2021 and will be based on the end customer's purchase date detailed on the warranty certificate. It also applies to all Longines automatic models purchased after January 1st 2021.
HISTORY OF LONGINES WATCHES
Founded in 1832 by Auguste Agassiz, Longines gained an early reputation for quality and precision as official timekeeper for horse racing and show-jumping events. This association with the sporting world has grown over the years to encompass tennis, gymnastics, skiing, archery and other sports.
Longines’ combination of top-flight technical skills, design ingenuity and business acumen led it to flourish through the early 1900s, with its designs regularly winning prizes at the great World Fairs. In the 1920s, Longines engineers designed aeronautics and navigational instruments for the adventurers pushing new frontiers. 1931 saw the launch of the ultimate aviator’s tool, the Lindbergh Hour Angle watch, which is still produced to this day.
Decades of pioneering research into quartz led to a series of award-winning thin-calibre watches (forerunners of La Grande Classique, an enduringly popular collection) and the Very High Precision calibre used in the Conquest collection. With the renewed popularity of mechanical movements this century, Longines shifted its focus back to more traditional watches, bringing out a number of state-of-the-art chronographs. This brand features ladies’ watches prominently in its collections.
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