Retro aesthetics with a modern execution


Gucci unveils a new campaign for GUCCI 25H featuring Oscar-winning actress and film producer Jessica Chastain. In the film and series of endorsed and still-life images, retro aesthetics and a modern execution dovetail together to celebrate the unique design of the watch collection.

Defined by its multi-layered, ultra-thin silhouette, the GUCCI 25H takes its inspiration from sleek architecture, simultaneously evoking the House's watch expertise and contemporary narrative. From the sharp lines and integrated bracelet, crown and bezel to subtle details like the contrasting finishes, the GUCCI 25H is a milestone in Gucci's 50-year watchmaking journey.


Through imagery inspired by the fashion photography of the ‘60s, the G-Timeless watch selection take center stage. Offering a bold interpretation of retro portraiture, a cast of characters is captured against brightly colored backdrops striking strong poses, wearing outfits from the Gucci Love Parade collection. Lace and suits effortlessly complement the timeless and refined aesthetic. Against a ruby colored background, G-Timeless watches with bee motif take the spotlight: a 32mm quartz edition and a 38mm automatic edition, both with a steel case and bracelet, and a yellow gold or silver sunbrushed dial with fifteen bees.

Streamlined Silhouette

Inspired by the sleek forms of contemporary architecture, a streamlined silhouette defines the GUCCI 25H timepieces. The campaign is inspired by a watchmaker’s studio setting among technical drawings, cogs, dials and movements, showcasing the variation in colorways, sizing and the unique design details of these timepieces.


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